Social Media Marketing in Kenya That Builds Real Connections
Posting regularly is not enough if your content is reaching the wrong people. We help Kenyan businesses plan relevant social media content, manage conversations and learn what makes people enquire, visit or buy.
Turn Scattered Posts Into a Clearer Social Media Plan
Your business is on social media, but are the posts telling a consistent story? Perhaps engagement is patchy, enquiries go unanswered, or you are spending time making content without knowing which platforms matter.
We start with your audience, offer and existing profiles. Then we agree a practical content approach, publishing responsibilities and measures that matter to your business.
Who this suits: Nairobi and Kenya-based service providers, retailers, professional businesses and online shops that want more organised social communication. Paid campaigns can be scoped separately when faster reach is needed.
Where Social Media Marketing Can Help
Depending on your goals and available resources, the work may include:
- Choosing platforms where your customers actually spend time.
- Planning a recognisable voice, topics and posting calendar.
- Creating and scheduling approved captions and visual assets.
- Responding to relevant comments and enquiries within agreed coverage.
- Tracking engagement, clicks and qualified enquiries where measurement is possible.
Our Solution
We connect strategy, content and profile management so each post has a purpose. Rather than promising viral growth, we agree the accounts, platforms, post quantities and approval process in writing.
For paid campaigns, explore Facebook and Instagram advertising. For website traffic from search, see SEO services. Advertising budgets and management are not assumed to be part of an organic social media plan.
Built Around Your Business
- Review current accounts and audience questions.
- Agree brand tone, channels and content responsibilities.
- Review meaningful performance and refine future topics.
Our Solution Includes:
The agreed scope determines which channels, content formats and tasks are included. Final quantities and responsibilities appear in the written quotation.
Social Media Strategy
Review your objectives, audience and competitors, then create platform priorities, content themes and an achievable publishing calendar.
Content Planning and Creation
Develop agreed captions, graphics briefs and posts. Photography, video production and extensive design work are scoped separately unless included in the quotation.
Scheduling and Community Support
Schedule approved content and agree how comments, messages, complaints and sensitive enquiries are handled by the right person.
Reporting and Improvement
Review audience activity, reach, engagement and attributable website actions where tracking permits, then use findings to plan the next cycle.
How We Plan and Deliver Social Media Marketing
- Discover and audit: review current profiles, business goals, audience, access and available content.
- Plan and approve: choose channels, agree themes, draft the first content calendar and confirm responsibilities.
- Publish and engage: schedule approved posts and manage agreed interactions according to the response and escalation plan.
- Review and refine: discuss performance, audience feedback and priorities for the next content cycle.
Start dates, post volumes, approvals and reporting cadence depend on the agreed scope and timely client input. Follower growth, reach and sales are not guaranteed.
Social Media Scope, Costs and Expectations
Turn irregular posting into a recognisable brand presence, useful conversations and a content plan your team can rely on. Choose Social Growth for a balance of original posts, short video and bounded community support. Fees below cover organic social management for one brand.
| Scope | Social Presence | Social Growth RECOMMENDED | Social Scale |
|---|---|---|---|
| Monthly management fee | From KSh 35,000 / month | From KSh 65,000 / month | From KSh 105,000 / month |
| Best for | A focused, consistent presence | Brands ready for content and conversations | Busy brands with more channels and content |
| Managed profiles | 1 profile | Up to 3 profiles | Up to 4 profiles |
| Original static posts / month | 8 single-image posts with captions | 12 single-image posts with captions | 20 single-image posts with captions |
| Short videos / month | Not included | 4 light edits from supplied footage | 8 light edits from supplied footage |
| Planning and publishing | Monthly calendar; approved content scheduled | Monthly calendar; approved content scheduled | Monthly calendar; approved content scheduled |
| Community support / month | Client-managed | Up to 2 hours | Up to 5 hours |
| Performance review | Monthly report and next-step priorities | Monthly report + 30-minute review | Monthly report + 60-minute review |
| Revision rounds | 2 consolidated rounds per monthly batch | 2 consolidated rounds per monthly batch | 2 consolidated rounds per monthly batch |
| Paid advertising | Separately quoted | Separately quoted | Separately quoted |
| Next step | Build a consistent presence → | Plan my social growth → | Discuss a larger programme → |
Clear scope. A calendar you can approve. No surprise extras.
How content is counted: Quantities are monthly totals across the package, not per profile. One profile means one account on one platform; Facebook and Instagram count separately. Adaptations and cross-posts of the same approved asset to included profiles do not create additional original content. Carousels, Stories, live sessions and extra formats require a separate scope. TikTok requires a package with video or separately quoted production.
Video boundaries: Each included light edit is up to 30 seconds, using client-supplied footage (up to 10 minutes of raw footage per monthly batch), with basic cuts, captions and brand end cards. New hooks, versions or cut-downs count toward the video allowance. Filming, animation, voiceovers, actors, creators and licensed media are quoted separately.
Community coverage: Growth and Scale include periodic comment and inbox checks during Monday–Friday, 9am–6pm EAT, excluding Kenyan public holidays, within the monthly time allowance. Replies use an approved FAQ and escalation plan. Sales closing, refunds, complaints, sensitive enquiries, weekend monitoring and 24/7 response coverage are not included. We notify you before the allowance is exhausted; extra time needs written approval.
Approvals and ownership: You retain ownership of your accounts and provide role-based access, brand assets, accurate offer details, footage and usage rights. Two consolidated revision rounds apply to each monthly content batch. Publishing follows written approval; late assets or approvals can shift the calendar. Unused monthly allowances do not roll over.
Fees and changes: Standard profile review and monthly planning are included. Starting fees exclude applicable taxes, which are itemised in the quotation. The written agreement confirms the final scope, start date, billing and payment terms, contract duration and cancellation notice before work begins. Extra profiles, brands, content or production are priced and approved before delivery.
Paid media and results: Advertising management, boosts and platform ad spend are separate, alongside website work and specialist tools. Reports review reach, engagement, clicks and attributable enquiries where tracking permits. Followers, viral reach, leads and revenue are not guaranteed; we use the evidence to refine the next month’s content.
A Nairobi Team. An Agreed Calendar. Content You Can Review.
Work with Ken and the SEO Consulting Kenya team in Nairobi. You know your customers; we help organise the content and channels that communicate your offer clearly.
- Defined scope: agree platforms, formats, quantities and approval timelines before production.
- Joined-up marketing: coordinate social activity with content marketing, website improvements and paid media when needed.
- Practical reporting: see what was published and what can be learned from relevant audience activity.
Learn about the agency → View published work →
Hear directly from customers. The existing Google reviews feed below provides original comments and reviewer details; experiences do not guarantee future campaign outcomes.
Frequently Asked Questions
Your Questions, Answered
Which social media platforms can you manage?
Can you create posts, graphics and videos?
How much does social media marketing cost in Kenya?
Can you run Facebook and Instagram ads too?
Will we keep ownership of our social media accounts?
Discuss Your Social Media Marketing Project
Let’s Make Your Social Media More Purposeful
Share your current profiles, target customers, preferred platforms and the support you need. We can discuss a sensible scope and provide a written quotation.
Call +254 700 557612 or email [email protected].
Find A Service
Our Services
- Search Engine Optimization
- E-Commerce SEO Services
- AI SEO Services
- Local SEO Services
- Web Design Services
- E-Commerce Website Design
- Digital Marketing Services
- Facebook & Instagram Advertising
- Google Ads Services
- TikTok Advertising Services
- Social Media Marketing Services
- Lead Generation Services
- Google Business Profile Optimisation Services
Businesses We Have Worked With
