Facebook & Instagram Ads in Kenya Built Around Your Goals
Getting clicks but not the right enquiries? We help Kenyan businesses plan and manage Facebook and Instagram campaigns around a clear offer, relevant audiences and measurable next steps. Your advertising budget stays separate from our management fee.
Turn Facebook Attention Into Meaningful Enquiries
People may notice your Facebook or Instagram ads without becoming customers. Perhaps the offer is unclear, the enquiries are poor fits, or your team cannot tell which activity deserves more budget.
We begin with your business goal, existing advertising (if any), customer journey and available measurement. Then we agree a practical campaign approach: whom to reach, what to say, where enquiries should go and how to review the response.
Who this suits: service businesses in Nairobi and across Kenya seeking enquiries, online shops promoting products, and organisations introducing a defined offer. If search-led demand is a priority, explore Google Ads services separately.
Where Meta Advertising Can Help
Facebook and Instagram campaigns can support different goals. We agree which matters before selecting formats and budgets:
- Introduce a business or offer to relevant audiences.
- Generate messages or instant-form enquiries with a clear follow-up process.
- Bring suitable visitors to a dedicated landing page.
- Promote products through eligible catalogue-based campaigns.
- Review recorded enquiries, purchases and campaign costs, acknowledging tracking limits.
Our Solution
We plan Meta ads around the offer and action you want someone to take. That means connecting audience decisions, ad copy, creative, destination and reporting—not simply boosting posts.
Campaign options may include Facebook and Instagram placements, instant forms, messages, website visits and eligible retargeting. A clear landing page and useful content can support a campaign, but any additional design or writing work must be included in the quotation.
Built Around Your Business
- A defined objective and customer journey.
- Agreed campaign setup, creative and access requirements.
- Regular review of available results and next actions.
Our Meta Ads Services Include:
Your campaign brief determines the included tasks and formats. The written proposal confirms the assets, ad accounts, campaign count, reporting and review cadence.
Campaign Strategy and Audience Planning
Clarify your offer, locations and buyer journey. Review prospecting or eligible remarketing options where appropriate, subject to available data and Meta policies.
Ad Copy and Creative
Prepare the agreed headlines, text and visual variations for selected placements. New filming, photography and extensive video editing are separately scoped.
Campaign Setup and Measurement
Build the agreed campaigns and review suitable conversion events, instant forms or message routes. Pixel and Conversions API work depend on access, consent and quotation.
Optimisation and Reporting
Review spend and recorded actions, compare feedback on lead quality and suggest changes. We explain tracking limitations instead of guaranteeing results.
How We Plan and Manage Your Meta Ads
- Discover and review: discuss your offer, customers, current campaigns, account access and how enquiries or purchases are handled.
- Agree and prepare: define the objective, ad budget, management scope, creative, approvals and measurement plan; then prepare and submit campaigns for platform review.
- Review and refine: assess available campaign data and sales feedback at the agreed intervals, report findings and propose changes requiring your approval.
Launch dates depend on asset readiness, account eligibility, billing and Meta review. Lead volume, cost per enquiry and sales cannot be guaranteed.
Meta Ads Scope, Costs and Expectations
Turn your ad budget into a clearer learning and enquiry process. Reach relevant audiences with a defined offer, test messages and use campaign data alongside sales feedback to decide what comes next. Meta Growth is recommended for businesses ready to test more creative and reconnect with eligible audiences. Prices are monthly starting management fees. Ad spend is additional and paid directly to Meta.
| Your campaign plan | Meta Launch | Meta Growth RECOMMENDED | Meta Scale |
|---|---|---|---|
| Monthly management fee — from | KSh 30,000 | KSh 50,000 | KSh 85,000 |
| Best for | Testing one clear offer | Established offers needing ongoing creative testing | Larger programmes with more offers or store campaigns |
| Monthly ad-spend ceiling | Up to KSh 60,000 | Up to KSh 200,000 | Up to KSh 500,000 |
| Account coverage | 1 brand and 1 Meta ad account | 1 brand and 1 Meta ad account | 1 brand and 1 Meta ad account |
| Placements | Eligible Facebook and Instagram placements | Eligible Facebook and Instagram placements | Eligible Facebook and Instagram placements |
| Active campaigns | Up to 2 | Up to 4 | Up to 6 |
| Ad sets | Up to 4 total | Up to 8 total | Up to 12 total |
| Ad copy and static creative variants / month | Up to 4 total | Up to 8 total | Up to 12 total |
| Campaign setup | Standard account review and agreed campaign setup | Launch scope + prospecting and eligible retargeting | Growth scope + broader offer or catalogue planning |
| Measurement setup | Up to 1 standard website event OR 1 instant form/message route | Up to 3 standard website events and 2 instant form/message routes | Up to 5 standard website events and 3 instant form/message routes |
| Retargeting | Separately scoped | Within campaign limits, where eligible | Within campaign limits, where eligible |
| Catalogue ads | Not included | Separately scoped | 1 existing compatible catalogue; up to 3 product sets |
| Landing-page review | Initial destination check | 1 existing page / month; recommendations | 2 existing pages / month; recommendations |
| Optimisation review | Weekly | Twice weekly | Three times weekly |
| Reporting and strategy | Monthly report + 30-minute review | Monthly report + 45-minute review | Monthly report + two 45-minute reviews |
| Next step | Plan my first campaigns → | Build my Meta growth plan → | Scope my larger account → |
Know what your campaign fee covers
Two separate budgets: Management pays for the agreed planning, setup, creative, reviews and reporting. Media spend is not included; your business approves the budget and pays Meta directly through its own billing account. The spend figures above are management ceilings, not suggested minimums, prepaid media or promised delivery. We recommend an appropriate media budget after reviewing your objective and economics. Spend above a tier ceiling or additional accounts, brands, countries and languages require an approved revised quote.
Defined campaign capacity: Campaign and ad-set limits are concurrent account totals, not quantities per offer. Setup covers supported existing Meta tools and agreed objectives. We select Facebook/Instagram placements according to available formats, objective and eligibility; both networks do not require two separate management fees. Creative variants are monthly account totals, each comprising one static design and copy variation from supplied or approved assets, adapted for agreed placements. Two consolidated revision rounds per creative batch are included. New concepts, variants and formats count towards the allowance; unused capacity does not automatically roll over.
Production and website work: Filming, photography, creator/UGC fees, professional video editing, animation, stock licences, landing-page builds and substantial website changes are quoted separately. Existing approved videos can be used where suitable, but new edits need an agreed scope. Landing-page reviews provide recommendations, not development. Organic posting, community replies, WhatsApp automation, lead qualification, sales follow-up and customer support are separate services.
Measurement and catalogue limits: Standard website event work uses an existing supported website/plugin or tag-manager setup and appropriate access. Pixel review and the stated event tests are included; custom data layers, server-side tracking, bespoke Conversions API work and CRM integrations are separate. An instant form/message route means configuring an agreed standard form or eligible message destination, not building an automation. Scale can connect one existing compatible product feed and configure up to 3 product sets; feed creation, data cleanup and integration repairs are separate. Retargeting depends on audience availability, consent and Meta eligibility, and remains within campaign limits.
Useful decisions, realistic expectations: Reviews assess budget pacing, delivery, creative and recorded outcomes. Review frequency is not a promise of continuous human monitoring or an edit at every check; changes depend on data and learning needs. Reports cover spend, available results, cost per recorded action and next steps. We distinguish reported conversions from qualified leads or confirmed sales when you supply feedback. Attribution gaps, offer quality, competition and follow-up affect results. No package guarantees account approval, uninterrupted delivery, lead volume, cost per lead, sales or return on ad spend.
Your accounts and approvals: You retain ownership of your ad account, business assets and data. Provide suitable role-based access, accurate claims, approved assets, required permissions and timely lead handling. Launch depends on account eligibility, billing, assets and platform review. Campaign launches and material budget changes require your approval. Policy appeals, restricted-account recovery and historical remediation are separately assessed.
Commercial terms: Starting fees cover the stated monthly scope. Standard initial campaign setup is included; exceptional onboarding or technical work is itemised before approval. The written quotation confirms applicable taxes, final deliverables, invoice dates, engagement duration, cancellation, support channels and third-party costs. The first month includes discovery and setup, which can affect launch timing. One-off setup or larger accounts can receive a separate quotation; no annual prepayment is required by these advertised plans.
A Nairobi Team. Clear Campaign Decisions.
Work with Ken and the SEO Consulting Kenya team, based in Nairobi. We start by understanding the offer, customer and budget before agreeing which campaign work makes sense.
- Clear ownership: your business retains its ad account and business assets, with suitable permissions agreed for management.
- Connected services: where needed, discuss digital marketing, landing-page improvements and Google Ads as separate scope items.
- Useful feedback: reviews focus on recorded outcomes, enquiry quality and next decisions.
About the team → View published work →
The existing Google customer reviews below the service content can be viewed independently. Customer experiences do not guarantee campaign outcomes.
Frequently Asked Questions
Your Meta Advertising Questions, Answered
How much does Facebook advertising cost in Kenya?
Can you advertise on Instagram as well?
Do I need a website to run lead-generation ads?
How soon can campaigns launch, and are leads guaranteed?
Who owns the ad account and how do you report performance?
Discuss Your Facebook Advertising Project
Let’s Discuss Your Meta Ads Priorities
Tell us what you sell, the locations you serve, whether you already advertise and what a useful enquiry or sale means to you. We’ll discuss an appropriate campaign scope, fee and ad budget.
Call +254 700 557612 or email [email protected].
Find A Service
Our Services
- Search Engine Optimization
- E-Commerce SEO Services
- AI SEO Services
- Local SEO Services
- Web Design Services
- E-Commerce Website Design
- Digital Marketing Services
- Facebook & Instagram Advertising
- Google Ads Services
- TikTok Advertising Services
- Social Media Marketing Services
- Lead Generation Services
- Google Business Profile Optimisation Services
Businesses We Have Worked With
