Lead Generation Services in Kenya That Bring Better Enquiries
Getting website visits is one thing. Getting enquiries from people who may need your services is another. We help Kenyan businesses connect campaigns, landing pages, lead forms and follow-up into a practical lead generation plan.
Turn Interest Into Enquiries Your Team Can Follow Up
Are people visiting your website but leaving without getting in touch? Perhaps your adverts attract clicks but the enquiries are not a good fit, or follow-up happens too late. Lead generation is about making the next step clear and measuring what happens after someone responds.
We begin with your customer, offer and sales process. Then we look at the channels, landing pages, forms and reporting that could support better-quality enquiries.
Who this suits: Kenyan service providers, B2B organisations, businesses taking bookings or consultations, and teams that need a more organised path from marketing enquiry to sales conversation. We agree on what counts as a useful lead before campaigns begin.
Where Lead Generation Can Help
Lead generation connects the message people see with the experience they have after clicking. Depending on your needs, priorities may include:
- Reaching audiences searching for or comparing your services.
- Creating dedicated landing pages with one clear enquiry action.
- Making forms, calls and WhatsApp enquiries easier to complete and track.
- Reducing delays between an enquiry and your team’s follow-up.
- Measuring lead sources and assessing enquiries against agreed criteria.
Our Solution
We combine campaign planning, landing-page improvements, enquiry tracking and follow-up recommendations into a scoped plan. Your project may use Google Ads, Facebook and Instagram Ads, SEO or improvements to your existing website. We choose channels according to your audience and budget rather than assuming every business needs all of them.
Designed Around the Enquiry Journey
- Define the services, locations and customer characteristics you want to attract.
- Agree on landing pages, enquiry actions, tracking and delivery responsibilities.
- Review lead quality with your sales team, not just click totals.
Our Solution Includes:
The proposal specifies which channels, pages, forms, creative assets and reporting tasks are included. The following are common building blocks, not automatically included in every package.
Lead Generation Strategy
Clarify your ideal customers, offer, locations, enquiry criteria and conversion goals. Use these decisions to select channels and set a realistic initial scope.
Landing Pages and Lead Forms
Plan or improve focused landing pages with clear messaging, calls to action and mobile-friendly forms. Development and integrations are confirmed in the quotation.
Campaigns and Conversion Tracking
Where agreed, set up search or social campaigns and track appropriate form submissions, phone clicks and other enquiry actions, subject to platform and consent requirements.
Lead Follow-Up and Reporting
Plan how enquiries reach your team, agree on follow-up responsibilities and review lead sources, volume and quality. CRM integration or email automation is quoted when required.
How We Plan and Deliver Lead Generation
- Discovery and measurement: discuss your offer, target audience, sales process and existing leads. Review campaign accounts, website forms and available tracking; agree what a qualified enquiry means.
- Build and launch: prepare the agreed landing pages, forms, campaign assets and tracking, then test enquiry delivery before launching approved activity.
- Review and improve: assess traffic, enquiries and quality feedback, identify drop-off points and recommend adjustments to targeting, copy, forms or follow-up.
Timing depends on access, approvals, creative production and integrations. Advertising platforms review campaigns independently, and lead volumes or sales are not guaranteed.
Lead Generation Scope, Costs and Expectations
Give your sales team a clearer route from ad click to useful conversation. We connect the offer, landing page, enquiry capture and source reporting so you can see where leads come from and improve what happens next. Lead Growth is recommended for businesses ready to combine Google Search and Meta with regular lead-quality feedback.
| Scope | Lead Launch | Lead Growth RECOMMENDED | Pipeline Scale |
|---|---|---|---|
| Monthly management fee | From KSh 55,000 / month | From KSh 95,000 / month | From KSh 155,000 / month |
| One-time setup | From KSh 25,000 | From KSh 40,000 | From KSh 65,000 |
| Best for | Proving one offer and enquiry route | Connecting campaigns with lead-quality feedback | Managing several offers and larger budgets |
| Paid channels | 1: Google Search OR Meta | Up to 2: Google Search + Meta | Up to 2: Google Search + Meta |
| Monthly ad spend supported | Up to KSh 100,000; paid separately | Up to KSh 300,000; paid separately | Up to KSh 750,000; paid separately |
| Active campaigns / total ad groups or ad sets | Up to 2 / 6 | Up to 4 / 12 | Up to 6 / 20 |
| Landing pages at setup | 1 focused page | Up to 2 focused pages | Up to 3 focused pages |
| Capture routes / tracked events | 1 / up to 2 | Up to 2 / up to 4 | Up to 3 / up to 6 |
| Monthly campaign creative | Search copy; up to 4 static Meta ads if selected | Search copy + up to 8 static Meta ads | Search copy + up to 12 static Meta ads |
| Monthly page improvement batches | 1 on the included page | Up to 2 across included pages | Up to 3 across included pages |
| Lead handover | Source-tagged lead register + email notification | Register + 1 supported native CRM connection | Register + up to 2 supported native CRM connections |
| Optimisation and reporting | Weekly campaign checks; monthly report | Twice-weekly checks; fortnightly report | Three checks weekly; weekly report |
| Quality review with your team | Monthly, up to 30 minutes | Monthly, up to 60 minutes | Twice monthly, up to 45 minutes each |
| Next step | Launch my enquiry funnel → | Build my lead programme → | Discuss pipeline scale → |
Know what you are buying before campaigns begin
Fees and budget: Monthly fees cover one business and one agreed Kenyan target market. Setup is charged once and covers discovery, the included pages, standard tracking and campaign build. First-month service fees therefore start at KSh 80,000 / KSh 135,000 / KSh 220,000 respectively, before ad spend and applicable taxes. Ad spend is paid directly to your platform accounts; the limits above are management capacity, not included budgets or recommended minimums. We agree a test budget after assessing demand and your economics. Higher spend or added scope requires a written quote before work starts.
Pages and revisions: Each setup page uses your existing WordPress/Elementor site and brand, with up to 6 sections, 800 words and 1 standard enquiry form. Two consolidated setup revision rounds are included. Monthly improvement batches cover copy, form or CTA changes on those pages, with one consolidated revision round per batch. Hosting, a new website, custom development, additional pages, payment systems and multilingual work are separate.
Campaign and creative limits: Campaign, ad-group/ad-set and creative quantities are totals across the package, not per channel. Search includes up to 2 responsive search ads per included ad group, with monthly copy refreshes within the campaign scope. Each static Meta creative is one image-and-copy variation; revisions include two consolidated rounds per monthly batch. Video, filming, carousels, creators, LinkedIn, TikTok, Shopping, SEO and organic posting are separately scoped. Platform eligibility and approvals apply.
Capture and handover: A route is one form-to-destination flow. Standard form notifications and a shared lead register with agreed source fields are included. Call or WhatsApp clicks can be tracked as actions but do not confirm a conversation or a qualified lead. CRM connections use existing supported native connectors, after a compatibility check; otherwise the register is used and custom integration is quoted before acceptance. CRM licences, paid connectors, messaging charges, automation sequences and data migration are extra. You retain control of your accounts and lead records.
What counts as qualified: Before launch we document required location, service need, contactability and any budget or decision-maker criteria relevant to your offer. Raw submissions are reported separately from leads your team confirms as qualified. Spam, duplicates and out-of-scope enquiries are flagged separately using available data. Your sales team records status and rejection reasons for the agreed review; manual verification calls, appointment setting, inbox handling, sales follow-up and closing are not included.
Measurement and responsibilities: Reports show spend, captured enquiries, source and cost per enquiry; cost per qualified lead and pipeline or revenue metrics require timely client status updates and working attribution. You supply accurate offer details, assets, access, privacy notices, approved consent wording and prompt sales follow-up. Tracking depends on consent settings, platform reporting and technical access. We test capture before launch; client approvals or platform reviews may affect launch timing.
Commercial terms and expectations: Starting fees exclude applicable taxes, itemised in your quotation. The written agreement confirms final scope, payment timing, duration, cancellation notice and support before work begins. We agree test objectives and review whether to continue, adjust or pause using lead-quality evidence. No quantity of leads, qualified appointments, cost per lead, sales or return on spend is guaranteed. These are managed inbound campaigns, not purchased contact lists or cold-outreach packages.
A Local Team. A Clear Brief. Leads You Can Evaluate.
Work with Ken and the SEO Consulting Kenya team in Nairobi. You explain what a useful enquiry looks like for your business; we help turn that into a measurable website and campaign brief.
- Practical channel selection: recommendations guided by your offer, audience and available budget.
- Connected services: collaborate across website improvements, Google Ads and social media where relevant.
- Quality feedback: review which enquiries are useful to your business, subject to the tracking and data you can provide.
Learn about the agency → Explore published work →
Read genuine customer feedback. The Google reviews displayed below the service content are individual experiences and do not guarantee lead-generation outcomes.
Frequently Asked Questions
Your Questions, Answered
What counts as a qualified lead?
How much do lead generation services cost in Kenya?
Can you generate leads through Google and social media?
How soon can we expect enquiries?
Who owns the leads and how are they followed up?
Discuss Your Lead Generation Project
Tell us what a good enquiry looks like.
Share your website, services, target customers, locations and how your team currently handles leads. We can discuss a practical scope and the next step.
Call +254 700 557612 or email [email protected].
Find A Service
Our Services
- Search Engine Optimization
- E-Commerce SEO Services
- AI SEO Services
- Local SEO Services
- Web Design Services
- E-Commerce Website Design
- Digital Marketing Services
- Facebook & Instagram Advertising
- Google Ads Services
- TikTok Advertising Services
- Social Media Marketing Services
- Lead Generation Services
- Google Business Profile Optimisation Services
Businesses We Have Worked With
