Google Ads Services in Kenya That Reach Ready-to-Buy Customers

Reach relevant searches with a clear offer and a measurable next step. Connect your keywords, ads and landing pages, reduce avoidable mismatches and use available enquiry or purchase data to guide the next decision. Search Growth is recommended for businesses ready to expand beyond a focused launch. These are monthly starting management fees. Advertising spend is additional and paid directly to Google.

Know what your management fee covers

Management and media are separate: You approve the advertising budget and pay Google directly through your own billing account. The spend figures are the maximum monthly media budgets covered by each advertised management scope, not included ad credit, required minimums or guaranteed spend. We recommend a working budget after reviewing demand, competition and your economics. Spend above a ceiling, additional brands, websites, countries, languages or accounts require an approved revised quote.

Defined account capacity: Campaign and ad/asset-group allowances are concurrent totals across the account. We agree one Kenyan target market, priorities, keyword themes, location settings and suitable exclusions at onboarding. Standard initial account review and campaign setup are included. Search ads use approved business information; a copy refresh means revising one existing ad’s headline/description set. Two consolidated revision rounds per copy batch are included. Search-term visibility is limited to the data Google makes available. Review frequency does not mean continuous human monitoring or changes at every review; actions depend on available evidence and learning needs.

Measurement and customer value: Standard conversion work covers supported form submissions, enquiry clicks or purchases on the existing website, using compatible tags/plugins and appropriate access. We test the agreed actions and distinguish enquiry clicks from confirmed leads. Custom data layers, server-side tracking, offline conversion imports, CRM connections, call-tracking subscriptions and consent-platform implementation are separately scoped. Reports cover spend, available recorded actions, cost per action and next priorities; confirmed lead quality and sales require your team’s feedback. Complete attribution is not guaranteed.

Store and broader campaign scope: Scale can manage eligible Shopping or Performance Max campaigns within the total campaign/group limits, using an existing compatible product feed and approved assets. The included store connection covers one Merchant Center account/feed and up to 3 listing groups; creation or repair of product feeds, bulk data cleanup, disapproval remediation and website integrations are separately quoted. Google and country/product eligibility determine availability. Performance Max needs suitable image/video assets supplied or separately commissioned. Standalone YouTube, Display, Demand Gen and other formats require a separate scope unless expressly included in your quotation.

Website and production work: Landing-page reviews provide recommendations, not a page build or redesign. Website development, SEO, photography, video, graphic production, premium tools and third-party fees are separate unless itemised. You supply accurate service/product details, approved claims, usable destinations, relevant permissions and timely feedback. Your team handles incoming enquiries and sales follow-up. Unused monthly testing or review capacity does not automatically roll over.

Ownership, approvals and expectations: Your business retains its Google Ads account and related assets, with agreed role-based access for management. Campaign launches and material budget changes require your approval. Launch depends on access, verification, billing, assets and Google review. Restricted-account recovery and policy appeals are separately assessed. Clicks, position, approval dates, leads, sales, cost per lead and profitability are not guaranteed; performance depends on auctions, demand, your offer, website and follow-up.

Commercial terms: Starting fees cover the stated monthly scope. Standard initial setup is included; exceptional onboarding or technical work is itemised before approval. The written quotation confirms final deliverables, applicable taxes, invoice dates, engagement duration, cancellation, reviews and support channels. Discovery and setup take place in the first month and can affect the launch calendar. One-off setup and larger accounts can receive a separate quotation; no annual prepayment is required by these advertised plans.

Find the right Google Ads plan for your business →