Updated 30 October 2026 You keep hearing that an AI agent could answer customers, organise enquiries and save your team hours. But what would it actually do in your business—and what happens when it gets something wrong? Those are better starting questions than “Which AI tool should we buy?” For…

Updated 30 October 2026 Someone searches for “how to measure curtains”. Someone else searches for “made-to-measure curtains Nairobi”. Both mention curtains, but they probably need different answers. The first person may want instructions. The second may be comparing suppliers. Sending both to the same broad article is not automatically useful.…

Updated 31 October 2026. A customer finds your business on Google. Your website says “reliable delivery”, but they cannot see delivery charges, the areas you cover or what happens after they order. They send a WhatsApp message and receive a different explanation. This is a hypothetical situation, but it illustrates…

Updated 31 October 2026. Someone searches for the cost of your service, reaches your website and still has to ask, “What is included?” Another visitor wants to book, but lands on a long explanation with no clear way to enquire. These hypothetical situations point to a useful audit question: does…