Introduction If you’re a business owner in Kenya, you’ve probably heard about SEO and its ability to drive traffic and sales. But in 2025, it’s not just about having an online presence—it’s about truly understanding your customers’ needs and creating content that speaks directly to them. That’s where search intent…

Are You Wasting Money on Marketing? Here’s the Truth About SEO vs. Google Ads Imagine this: You’ve poured your hard-earned cash into online marketing campaigns, but your phone barely rings. Meanwhile, competitors dominate Google’s first page. Frustrating, isn’t it? If you’ve ever wondered whether SEO or Google Ads is the…