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How to create a social media marketing strategy

Social media has become an integral part of our lives, and it has also transformed the way businesses approach marketing. As a business owner or marketer, having a social media presence is essential to connect with potential customers and increase brand awareness. However, just having a social media account is not enough to create an […]
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Getting started on social media marketing, a beginners guide for 2023

Social media has become an essential part of the marketing mix for businesses of all sizes. It is a cost-effective way to reach out to potential customers, build brand awareness, and engage with your target audience. However, getting started on social media marketing can be daunting for beginners. In this article, we’ll provide a step-by-step […]
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How to rank your Google Business profile in Kenya

If you’re a business owner in Kenya, having a Google Business profile is essential for increasing your online presence and driving traffic to your physical location. However, simply having a Google Business profile is not enough. You need to ensure that your profile is optimized so that it ranks high in Google’s search results. In […]
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Getting Started with SEO in Kenya

Search Engine Optimization (SEO) is an important digital marketing strategy that can help businesses in Kenya increase their online visibility and attract more traffic to their websites. SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases relevant to your business. In this […]
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Understanding the importance of local SEO in Kenya

Local SEO (Search Engine Optimization) is a vital strategy for businesses in Kenya looking to improve their online visibility and attract more customers. Local SEO involves optimizing your website and online presence to rank higher in local search results, such as on Google Maps or local business directories. In this article, we’ll discuss the key […]
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A Guide To Buyer Persona Development, And Why It Is Important

In the world of digital marketing, understanding your target audience is crucial to the success of your campaigns. One tool that can help you gain insights into your audience is buyer personas. In this blog article, we’ll explore what buyer personas are, why they’re important, and how to create them for your digital marketing strategy. […]
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Understanding SEO pricing in Kenya

How much does SEO cost in Kenya? If you’re a business owner in Kenya looking to improve your online presence, you’ve likely heard of search engine optimization (SEO). SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords. However, one aspect of SEO that often […]
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Our exclusive SEO guide to understanding Google E-A-T

In the world of search engine optimization (SEO), E-A-T is an important concept that every marketer, web developer, and content creator needs to understand. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it is a set of criteria that Google uses to evaluate the quality of web pages and websites. In this article, we will […]
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Content marketing in kenya

Content marketing is a popular marketing strategy in Kenya, with many businesses using it to attract and engage their target audience. Here are some insights into content marketing in Kenya: Social media is a popular platform for content marketing: Many businesses in Kenya use social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote […]
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How to turn data into insights and impactful SEO strategies

Turning data into insights and impactful SEO strategies involves a multi-step process that includes: Collecting and Analyzing Data: The first step is to collect relevant data related to your website’s performance and analyze it to identify patterns and trends. This data can come from a variety of sources, including Google Analytics, search console, keyword research […]
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What is SEO marketing?

SEO marketing (Search Engine Optimization marketing) is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) through a variety of techniques and strategies. The goal of SEO marketing is to increase the quantity and quality of organic (unpaid) traffic to a website from search […]
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Why Backlinks are important in SEO

Backlinks, also known as inbound links or incoming links, are links from one website to another. They are important in SEO (Search Engine Optimization) because they are a signal to search engines that other websites consider your content to be valuable and worth linking to. Search engines use backlinks as a measure of a website’s […]
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What is the process of seo optimization?

Search Engine Optimization (SEO) is a process of optimizing your website to improve its visibility and ranking on search engine results pages (SERPs) for specific keywords and phrases. Here is a general overview of the SEO optimization process: Conduct keyword research: Identify the keywords and phrases that your target audience is searching for and that […]
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Why Use An SEO Company in Kenya?

There are several reasons why businesses in Kenya might choose to use an SEO company to improve their online presence: Expertise: SEO companies have the expertise and knowledge to help businesses improve their website’s ranking on search engine results pages (SERPs). They understand the latest SEO techniques, algorithms, and best practices, which can be challenging […]
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Importance of Local Seo services in Kenya

Local SEO (Search Engine Optimization) services are essential for businesses that want to reach their target audience in specific geographical locations. Local SEO helps businesses to optimize their website and online presence for local searches and helps to ensure that their business appears in relevant search results when people search for local products or services. […]
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Importance of seo for new websites

Search engine optimization (SEO) is a crucial aspect of creating a successful online presence, and it is especially important for new websites. SEO involves optimizing your website and its content to increase your visibility and ranking in search engine results pages (SERPs). The importance of SEO for new websites cannot be overstated, as it can […]
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How to create a social media marketing strategy

How to create a social media marketing strategy There are seven steps to create a successful and effective social media marketing campaign. It is a relatively simple process, but you should do plenty of research and make sure that your strategy suits your business and your goals. This will place you and your business on […]
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Step-by-Step Guide to Social Media Marketing for Small Businesses

Social media marketing is a key part of modern business. Here’s a step-by-step guide on how to start a successful strategy. Social media has provided multiple platforms on which businesses can brand, advertise and ingratiate themselves with their audience all at once, while also seeing what competitors are doing. To help you get started on […]
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7 Reasons Why SEO Matters for Every Startup

A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the budget. There are seven reasons why optimization needs to be a priority for every business owner, according to McGovern. 1. SEO delivers customer behavior data to startups. SEO uncovers significant data. The more search engine optimization […]
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