Data Driven Conversion Rate Optimization (CRO)

Identifying your content consolidation opportunities, to boost your traffic conversion quickly

Conversion Optimization (CRO) services in Kenya

Do your deals fail to convert? Let us identify and patch the holes in your sales funnel.

In many cases, the frustrations that sales teams and businesses face are due to a lack of communication during the sales cycle. We analyze how sales interacts with leads and the different marketing automation components involved, and identify the holes in your strategy to ensure your leads remain engaged.

Build the Better Mouse Trap

Fix the holes in your website to convert more.

The page your audience first lands on is the most important page on your website. In advertising and marketing, it is common practice to use a landing page that has a message specifically crafted for the campaign you’re creating. We perform an analysis on your landing pages to ensure that they have a powerful message compatible with your target audience. We benchmark each of your landing pages to learn what works with each of your audiences and ensure that this information is used to improve upon your landing pages, resulting in increased leads and conversions.

Close More Business

Optimize your conversion process for more sales.

Frustrated at your lack of sales? Not meeting your sales expectations? We are experts in analyzing the conversion process and identifying issues that cause your sales opportunities to fall apart. It can be frustrating to lose a sale, especially when you’re unable to figure out why. We can turn this frustration into a learning experience and an opportunity to improve your conversion process. Our comprehensive approach to conversion optimization ensures that every part of the sales process is optimized to ensure that no lead is left in limbo.

Sales Process Analysis

We’ll inspect your entire sales process from start to finish to identify any steps or processes that need to be tweaked.

A/B Testing

Experiment with different parts of your website to see which changes lead to better conversion rates.

Multivariate Testing

Add multiple factors into the equation and determine the impact that each variable has on sales performance.

UX Analysis

Review every detail of your entire user experience to get an accurate sense of what your customers like and don’t like about your site.
Our Methodology LEAD FLOW ANALYSIS More conversions, less work
Our experts pore over every on-page element.

Effective CRO (conversion rate optimization) starts with defining marketing and advertising objectives. All business strategies start from their end goals. Valuable SEO keyword research and content creation are always backed up by the website performance analytics. For successful online businesses, CRO acts as the differentiator between good and bad business ideas. We at DMA use our knowledge of CRO to help our clients A/B test new products, copy, multimedia, and configurations so we can fine-tune strategies that boost conversion rates.

We'll identify all unplugged holes.

In many cases, the frustrations that sales teams and businesses face are due to a lack of communication during the sales cycle. We analyze how sales interacts with leads and the different marketing automation components involved, and identify the holes in your strategy to ensure your leads remain engaged.

Create more leads and sales without extra strain.

Even if you're closing sales and making a profit, it will be difficult to grow your advertising and marketing efforts in the future without knowing what channels and messages are working for you. We implement a granular approach to conversion tracking, offering you more advanced metrics to understand your success rate with each individual campaign. This provides you with insight on which audiences are converting the most and which messages have the most sales potential based on a historical analysis.

    Grow Your Brand Leads Revenue Marketshare