Digital Marketing

How to rank your Google Business profile in Kenya

If you’re a business owner in Kenya, having a Google Business profile is essential for increasing your online presence and driving traffic to your physical location. However, simply having a Google Business profile is not enough. You need to ensure that your profile is optimized so that it ranks high in Google’s search results. In […]
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Getting Started with SEO in Kenya

Search Engine Optimization (SEO) is an important digital marketing strategy that can help businesses in Kenya increase their online visibility and attract more traffic to their websites. SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases relevant to your business. In this […]
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Understanding the importance of local SEO in Kenya

Local SEO (Search Engine Optimization) is a vital strategy for businesses in Kenya looking to improve their online visibility and attract more customers. Local SEO involves optimizing your website and online presence to rank higher in local search results, such as on Google Maps or local business directories. In this article, we’ll discuss the key […]
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A Guide To Buyer Persona Development, And Why It Is Important

In the world of digital marketing, understanding your target audience is crucial to the success of your campaigns. One tool that can help you gain insights into your audience is buyer personas. In this blog article, we’ll explore what buyer personas are, why they’re important, and how to create them for your digital marketing strategy. […]
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Understanding SEO pricing in Kenya

How much does SEO cost in Kenya? If you’re a business owner in Kenya looking to improve your online presence, you’ve likely heard of search engine optimization (SEO). SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords. However, one aspect of SEO that often […]
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Our exclusive SEO guide to understanding Google E-A-T

In the world of search engine optimization (SEO), E-A-T is an important concept that every marketer, web developer, and content creator needs to understand. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it is a set of criteria that Google uses to evaluate the quality of web pages and websites. In this article, we will […]
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Content marketing in kenya

Content marketing is a popular marketing strategy in Kenya, with many businesses using it to attract and engage their target audience. Here are some insights into content marketing in Kenya: Social media is a popular platform for content marketing: Many businesses in Kenya use social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote […]
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How to turn data into insights and impactful SEO strategies

Turning data into insights and impactful SEO strategies involves a multi-step process that includes: Collecting and Analyzing Data: The first step is to collect relevant data related to your website’s performance and analyze it to identify patterns and trends. This data can come from a variety of sources, including Google Analytics, search console, keyword research […]
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Why Backlinks are important in SEO

Backlinks, also known as inbound links or incoming links, are links from one website to another. They are important in SEO (Search Engine Optimization) because they are a signal to search engines that other websites consider your content to be valuable and worth linking to. Search engines use backlinks as a measure of a website’s […]
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7 Reasons Why SEO Matters for Every Startup

A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the budget. There are seven reasons why optimization needs to be a priority for every business owner, according to McGovern. 1. SEO delivers customer behavior data to startups. SEO uncovers significant data. The more search engine optimization […]
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3 SEO Best Practices for Small Businesses

These three tips will increase your online presence and drive more customers to you. If you’re a small business owner, you likely implement best practices on a daily basis without being aware of it. Simple tasks such as making sure your books are up-to-date and payroll is done by the right date are just two […]
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