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WEBSITE STRUCTURE AND CODE OPTIMIZATION

Structural optimization of your site ensures that Users and the automated agents that crawl the web (spiders) are able to find your relevant content quickly, thus granting your pages more authority.  Ensuring that URLs are properly named, and that an efficient directory structure is implemented is extremely important for the success of your website.

Structural optimization may include changing or renaming URLs, ensuring that the XML and HTML sitemaps are properly formatted and in a place where the spiders can find them, or redoing your Flash-based site navigation to be in a format that the spiders can read and catalog.  We can optimize or completely redo your navigation structure, if necessary, to ensure that when qualified traffic lands on your pages, that traffic is converted to sales. 

We can also make changes to elements on the page that will encourage Users to "stick" to your site, and eventually make an order, or pick up the phone and give you a call.  We will identify your website’s conversion points and make sure that structurally, the site speaks to those conversion points, along with having great content

Structural optimization is part of the initial tune-up of the site, completed after the initial site analysis is produced but before offsite content and linking efforts begin.  This structural analysis and tuning ensures maximum ROI on your SEO investment.

Website Code Optimization


The source code on the site is what the spiders read to determine where your site should show up in the rankings (along with many other factors) and having code optimization done will ensure that all of the relevant pages of your site are properly indexed.  We implement best practices such as externalizing CSS and JavaScript and eliminating white space and comments in the code that can prevent the spiders from finding and indexing your content in a timely and effective manner.

Another very important factor when it comes to code optimization for SEO is page load times. SEO CONSULTING KENYA can help clean up any "code bloat", ensuring that your pages load quickly and are therefore indexed quickly.  This step is not always necessary in the optimization process- though that will be evaluated during the website analysis phase of the campaign.

Improve your website traffic and sales today. Click below for a free confidential audit and consult.

 

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