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LANDING PAGE OPTIMIZATION

In the early days of SEM the only "Landing Pages" were the home pages of Websites. The notion that through paid search a visitor could be directed toward a page aligned with their search query was a breakthrough unto itself. Over the next few years, several forces came into play that redefined the concept of a Landing Page.

The earliest adopters of SEM had a tremendous advantage. Although marketers paid for their early education, the costs were relatively modest, as competitors were not adding much bid pressure to the situation. As more marketers entered the bidding fray and click prices rose, it became increasingly important to do whatever possible to increase the percentage of visitors who converted. Not only did competition increase, but so did the sophistication of searchers. They began rewarding sites that were able to reduce the number of clicks between the search result and the correlating Landing Page. This helped fuel the Landing Page concept as it is understood today.

The engines, particularly Google, have also begun to scrutinize Landing Pages for the traffic they are directing to Websites. Built into the Google paid search algorithm is a Landing Page quality score. The higher the score, the greater the likelihood that the page will meet the objective of the searcher. Additionally, the higher the score, the better the odds that the ad will show up higher in the paid results, even higher than advertisers who are willing to pay more for their clicks.

SEO CONSULTING KENYA has a significant amount of experience in creating Landing Pages that convert visitors to customers and that meet the algorithmic criteria of the search engines.

Are your Pay-Per-Click (PPC) Landing Pages providing you with a solid conversion rate? If not, SEO CONSULTING KENYA can help. Our comprehensive landing page optimization process includes the usage of A/B testing to determine which landing pages convert best for your specific campaigns and the utilization of our proprietary dynamic content analysis, which provides the ability to match the content of the landing page to specific search terms.

Poorly created landing pages that are not "sticky" and do not engage your customers will not provide a high conversion percentage while wasting valuable advertising dollars. As the cost of PPC ads continues to increase, it is necessary to have highly effective landing pages to compete in such a competitive climate.

SEO CONSULTING KENYA will create landing pages that are tailored to your campaign or to a specific product or service. A team of designers builds each page from the ground up, using unique images and calls to action while harnessing proven marketing techniques to help increase your sales.

Our process employs completely different approaches to landing pages based upon the nature of the product or service the client provides. We design for e-commerce based websites are vastly different than our landing pages we develop for sites geared towards lead generation efforts.

SEO CONSULTING KENYA also designs landing pages to work with your Pay-Per-Click (PPC) Campaigns. To ensure maximum relevancy, each landing page is carefully constructed to compliment the keywords you have designated in your PPC. We will help you improve your conversion rates and increase your overall Return on Investment.

Improve your website traffic and sales today. Click below for a free confidential audit and consult.

 

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