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HEAT MAP ANALYSIS

Web design and usability is a field that encompasses a variety of disciplines, including but not limited to, art, psychology and computer science. This makes it difficult to nail down strict procedures or formulas for success, but we can test and draw out informed conclusions if we know what to look for.

Website Heat Maps

A heat map enables the website owner to determine what areas of a website the visitors find most interesting. It is best displayed visually.


Heat Map

Heat map image of Google

As you can see the more red the color, the greater the activity on that area of the website. Thus, for Google rankings the top 5 listings get a majority of the eye balls. You will also notice the red lines on the image, these represent the “fold,” the area above where you would have to scroll down to see more of the page.

Fruition can enable heat mapping of your website. Use of heat maps has enabled Fruition’s clients to improve their sales conversion rate and provide an improved visitor experience on our client’s websites. Contact Fruition today to get setup with a heat map and the subsequent conversion analysis and improvement services

Improve your website traffic and sales today. Click below for a free confidential audit and consult.

 

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